CASE STUDY

Anne-Louise Boutique

Industry

Fashion

Channels

Meta & TikTok

5.8x AVG ROAS

24% CPA decrease

Expanded to U.S.

Summary

Anne-Louise Boutique, a luxury fashion brand from the United Kingdom, approached us to revamp their Meta and TikTok ads. They had been relying heavily on bottom-of-funnel concepts such as Dynamic Product Ads, but struggled to scale effectively and expand to new markets. Our goal was to diversify their approach and unlock new growth opportunities.

Challenges

Anne-Louise Boutique was over-relying on bottom-of-funnel ad concepts, struggled with high frequency in their ads, and needed help expanding to the United States. They also had a strong organic presence on TikTok but weren't leveraging TikTok ads.

Strategy

Lifestyle Ad Creatives:

We shifted focus to top-of-funnel product-driven videos that showcased the brand's vibe and product quality. This resulted in lowering ad frequency from 6 to 2.5 and improved reach.

Lifestyle Ad Creatives:

We shifted focus to top-of-funnel product-driven videos that showcased the brand's vibe and product quality. This resulted in lowering ad frequency from 6 to 2.5 and improved reach.

Lifestyle Ad Creatives:

We shifted focus to top-of-funnel product-driven videos that showcased the brand's vibe and product quality. This resulted in lowering ad frequency from 6 to 2.5 and improved reach.

U.S. expansion:

We successfully expanded to the United States, refining strategies based on initial data to achieve strong cost-per-acquisition and ROAS that is currently outperforming the U.K. campaigns.

TikTok Ads:

Leveraging their existing organic presence, we launched TikTok ads in the UK, achieving great ROAS and a healthy cost-per-acquisition with target ROAS and Cost Caps campaigns.