CASE STUDY

Awyrow

Industry

Activewear

Channels

Summary

Awyrow, a Swedish activewear brand founded by influencer Linn Jacobsson, partnered with us in August to scale online and boost customer acquisition. In just four months, our Meta-focused strategy drove 544% growth and set the stage for future success.

Challenges

Before our partnership, Awyrow faced a series of challenges that limited their growth and brand effectiveness. They were struggling with limited reach and underutilizing the potential of founder-led content, which could have been a strong point for their brand. Additionally, they found it difficult to balance performance-focused advertising with an organic feel, a key factor in maintaining audience engagement. There was also a critical need to increase customer acquisition without sacrificing the authenticity of their brand, which is essential for long-term customer relationships.

Strategy

Product Aware Creatives:

For our lower-funnel creatives, our objective was to showcase the product features and emphasize the quality, fabric, and fit. To achieve this, we created engaging, product-centric ads tailored specifically to convert interested audiences.

Product Aware Creatives:

Founder Led Creatives:

We started our campaign by highlighting Linn Jacobsson’s role as the founder in our top-of-funnel videos to humanize the brand and build trust. These videos featured Linn and were crafted to create an emotional connection with viewers, introducing them to the brand's values and her personal commitment.

Whitelisting Creator Profile:

We aimed to leverage Linn’s influence for organic-feeling, authentic advertising by whitelisting her founder’s profile. Our approach involved running ads through Linn’s Instagram profile to enhance trust and credibility, capitalizing on her personal connection with her followers.