CASE STUDY

JustLo

Industry

Dating app

Channels

Meta & TikTok

55% decrease in CPI

€2,50 avg. cost per registration

91% new customers

Summary

JustLo, a French dating app, partnered with us to enhance their advertising strategy on Meta and TikTok. Before our collaboration, they faced challenges with high costs per install and relied heavily on static ads that limited their growth potential. Our goal was to refine their creative strategy and optimize their ad performance.

Challenges

JustLo struggled with a high cost per install and an over-reliance on static ads targeting bottom-of-funnel audiences, which limited their growth. They also lacked a clear creative workflow and an efficient campaign structure on Meta.

Strategy

Creative Strategy:

We developed a creative strategy format by outlining several buyer personas and their pain points. This allowed us to create resonant creatives that addressed these pain points effectively.

Creative Strategy:

We developed a creative strategy format by outlining several buyer personas and their pain points. This allowed us to create resonant creatives that addressed these pain points effectively.

Creative Strategy:

We developed a creative strategy format by outlining several buyer personas and their pain points. This allowed us to create resonant creatives that addressed these pain points effectively.

UGC & Storytelling:

We utilized user-generated content (UGC) to create native-feeling videos for TikTok. These videos told relatable stories about dating experiences with JustLo, making the ads feel more authentic.

Whitelisting Creator Profile:

By whitelisting creator profiles, we increased trust and credibility, making TikTok a high-performing channel with lower costs per install compared to Meta.