CASE STUDY
MAE
MAE
Industry
Beauty
Channels
Meta
5.9x ROAS
200% revenue growth
€23 NC-CPA
Summary
Summary
Summary
MAE, a Dutch brand specializing in beauty electronics, partnered with us in October 2023 to revamp their Meta ads strategy. Before partnering with us, MAE had never launched a social ad before. Their products were already generating sales on platforms like Bol.com and Amazon. But with no experience in Meta ads and creative strategy, they struggled to generate online sales effectively.
MAE, a Dutch brand specializing in beauty electronics, partnered with us in October 2023 to revamp their Meta ads strategy. Before partnering with us, MAE had never launched a social ad before. Their products were already generating sales on platforms like Bol.com and Amazon. But with no experience in Meta ads and creative strategy, they struggled to generate online sales effectively.
Challenges
Challenges
Challenges
MAE faced several challenges with their advertising strategy, particularly with underutilized Meta ads. They lacked a strategic approach, which resulted in too little budget being allocated to testing new angles and creatives. Additionally, their weak creative strategy meant that the ads failed to effectively highlight key customer pain points or showcase the benefits of their products, further limiting their advertising effectiveness.
MAE faced several challenges with their advertising strategy, particularly with underutilized Meta ads. They lacked a strategic approach, which resulted in too little budget being allocated to testing new angles and creatives. Additionally, their weak creative strategy meant that the ads failed to effectively highlight key customer pain points or showcase the benefits of their products, further limiting their advertising effectiveness.
Strategy
Strategy
Strategy
Creative Strategy:
We conducted in-depth research to understand the desires and pain points of MAE's target audience. This insight allowed us to craft specific angles and personas, which fueled our ideation pipeline and guided our creative development efforts.
Creative Strategy:
We conducted in-depth research to understand the desires and pain points of MAE's target audience. This insight allowed us to craft specific angles and personas, which fueled our ideation pipeline and guided our creative development efforts.
Creative Strategy:
We conducted in-depth research to understand the desires and pain points of MAE's target audience. This insight allowed us to craft specific angles and personas, which fueled our ideation pipeline and guided our creative development efforts.
Increased Creative Volume:
We boosted the number of net new concepts from 2 per week to 5 per week to enable rapid testing and faster optimization. This increase in creative volume was crucial for staying ahead in a highly competitive market.
Cost-Efficient Campaign Structure:
We established a clear, goal-oriented CBO (Campaign Budget Optimisation) campaign structure to streamline ad performance and budget allocation.
The results
In just three months, we generated an additional €242K in revenue and achieved a 5.9x ROAS.
5.9x
AVG. ROAS
200%
revenue growth
€23
NC-CPA (New Customer Cost Per Acquisition)
The results
In just three months, we generated an additional €242K in revenue and achieved a 5.9x ROAS.
5.9x
AVG. ROAS
200%
revenue growth
€23
NC-CPA (New Customer Cost Per Acquisition)
The results
In just three months, we generated an additional €242K in revenue and achieved a 5.9x ROAS.
5.9x
AVG. ROAS
200%
revenue growth
€23
NC-CPA (New Customer Cost Per Acquisition)
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