Privacy Policy

AdFluent ("AdFluent", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, submit an application, or otherwise interact with our services.

1. Information We Collect

We may collect information that you provide directly to us, including:

• Your name
• Email address
• Phone number
• Company or brand name
• Job title or role
• Information about your business, marketing activities, advertising spend, or growth goals
• Information submitted through contact forms, application forms, or booking forms
• Any other information you choose to provide when communicating with us

We may also automatically collect certain technical information when you use our website, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited and time spent on the website
• Referring website or source
• Approximate geographic location
• Website interactions and navigation patterns
• Cookie and similar technology identifiers

2. How We Use Your Information

We may use the information we collect to:

• Respond to enquiries and applications
• Assess whether our services are a good fit for your business
• Schedule and manage calls or meetings
• Provide and improve our services
• Communicate with prospective and existing clients
• Operate, maintain, and improve our website
• Understand how visitors use our website
• Measure the effectiveness of our marketing and advertising
• Detect, prevent, and address security or technical issues
• Comply with legal and regulatory obligations

Where permitted by law, we may also use your information to send you relevant updates or marketing communications. You can opt out of these communications at any time.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage, measure performance, and support marketing activities.

These technologies may include essential cookies, analytics cookies, preference cookies, and marketing or advertising cookies.

Where required by applicable law, non-essential cookies will only be used after you have provided consent.

You can manage your cookie preferences through our cookie consent tool, where available, or through your browser settings.

4. Analytics and Advertising

We may use third-party analytics, advertising, and performance tools to understand how visitors interact with our website and to measure the effectiveness of our marketing campaigns.

These providers may collect information such as your IP address, device information, browser information, website activity, referral source, and advertising identifiers.

Depending on the tools we use and your location, some of this information may be processed by third-party providers in other countries.

Where required, we obtain your consent before enabling analytics or advertising technologies.

5. Third-Party Service Providers

We may share personal information with trusted third-party service providers that help us operate our business and website.

These may include providers of:

• Website hosting and infrastructure
• Analytics and website performance tools
• Customer relationship management systems
• Scheduling and communication tools
• Email and marketing platforms
• Advertising platforms
• Form processing and automation services
• Cloud storage and business software

We only share information where reasonably necessary for these providers to perform services on our behalf or where otherwise permitted by law.

We do not sell your personal information.

6. Legal Bases for Processing

Where the UK GDPR, EU GDPR, or similar data protection laws apply, we process personal information under one or more of the following legal bases:

• Consent: where you have given us permission to process your information for a specific purpose.
• Contract: where processing is necessary to provide services you have requested or to take steps before entering into a contract.
• Legitimate interests: where processing is reasonably necessary for our business operations and those interests are not overridden by your rights.
• Legal obligations: where processing is necessary to comply with applicable laws or regulations.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business records, resolve disputes, and comply with legal obligations.

Retention periods may vary depending on the type of information, why it was collected, and applicable legal requirements.

When personal information is no longer required, we will delete, anonymise, or securely dispose of it where reasonably possible.

8. International Data Transfers

Some of our service providers may process or store personal information outside the country in which you are located.

Where required by applicable data protection laws, we take appropriate measures to protect personal information transferred internationally, including relying on recognised contractual safeguards or other lawful transfer mechanisms.

9. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing
• Withdraw consent where processing is based on consent
• Request a portable copy of certain information
• Object to direct marketing
• Lodge a complaint with an appropriate data protection authority

These rights may be subject to limitations or exceptions under applicable law.

To exercise your rights, contact us using the details below.

11. Third-Party Links

Our website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

12. Children's Privacy

Our website and services are intended for businesses and are not directed at children.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child in circumstances where parental consent is required, we will take reasonable steps to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, how we handle personal information, or would like to exercise your privacy rights, please contact us at:

AdFluent
Email: hello@adfluent.com