€124k ad spend from the first batch.
An earplugs brand with proven messaging needed creative diversity to push incremental reach. We took what was winning and diversified it across formats Meta hadn’t seen yet.
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Creative that moves the metrics that matter
Ad spend from first batch
Average thumbstop ratio
Max frequency on ad level
Diversified creative that the algorithm hadn’t seen yet
Hears had proven messaging and market fit but needed creative diversity to push incremental reach. Meta’s algorithm punishes creatives that all look and feel the same. We took what was winning and rebuilt it across new concept types and formats that weren’t live in the ad account yet. UGC and high-production concepts, each built from the winning elements of their best performers, delivered in a way the algorithm treated as fresh.
What is the difference?
Before
Hears had proven messaging and product-market fit in the US earplugs market, but their creative was starting to plateau. They were struggling with creative diversity and needed an agency that could offer a wide range of formats built on their winning angles.
After
We took what was winning and diversified it across a range of concept types and formats. Meta's algorithm punishes creatives that all look and feel the same, so we extracted the winning elements from their top performers and rebuilt them in formats that weren't live in the ad account yet. With a brand like Hears, it's key to stay on-brand while taking a performance-first approach. The result: €124k in ad spend from the first batch, with 2 top performers, one of which became a top spender for over a month.
What founders say
What it’s like when your agency actually understands your business.
“The best UGC I’ve ever received. Their first batch spend over €100k profitably, with one ad that became a top spender for over a month”
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