103% YoY growth. Ad spend doubled. Expanded to new markets.
A fashion brand growing through organic, with paid channels that weren't contributing. We found the incremental channel, doubled ad spend, and expanded into the DACH region.
Creative that moves the metrics that matter
Year-over-year growth
Ad spend growth
New markets scaled
Finding the channel that actually drives incremental growth
Mauré was running across multiple channels, but most were just taking credit for organic conversions. The in-house team handles creative. We focused on understanding which channel was actually driving incremental revenue. TikTok delivered the best results, aligned with the ICP, with lower CPCs and CPMs. We used it to generate new traffic cheaply, then retargeted on Meta with dynamic product carousels showing the exact products people had browsed. On top of that, we built a restock strategy: low-budget traffic to out-of-stock bestsellers where consumers bought other products and left their details, resulting in bigger restocks month over month and multiple €100k days.
What is the difference?
Before
Mauré was a fashion brand growing primarily through organic, handling media buying in-house across multiple channels. Most of those channels weren't driving any incremental growth. They showed high ROAS on paper, but paid wasn't actually contributing meaningful new revenue. The brand was growing, but paid social was along for the ride, not driving it.
After
We stripped back the multi-channel noise and focused on what actually drove incremental growth. TikTok turned out to be the best channel for new traffic, aligned with the ICP, with lower CPCs and CPMs. We used Meta for retargeting with dynamic product carousels showing the relevant products people had browsed. Then we built a restock strategy: sending low-budget traffic to out-of-stock bestsellers, where consumers still bought new products and left their details for the restock notification. This created bigger restocks month over month, hitting multiple €100k revenue days. Once the system was working, we expanded into the DACH region. The result: 103% year-over-year growth and ad spend doubled.
What founders say
What it’s like when your agency actually understands your business.
“After nearly a year with Adfluent, the results are fantastic. They managed our budget and positioning perfectly, leading to our best month ever in November and a record-breaking Black Friday. Even in typically ‘slow’ months, we’re seeing massive growth!”
See how we’ve helped brands scale
Ready to stop guessing and start scaling?
Every brand we work with runs the same system. Yours can too. The first step is a 30-minute growth audit where we look at your numbers, your account, and what's actually holding you back.
A straight conversation about where you are and what's possible
An honest call, not a hard sell
Clarity on the 2-3 things that will actually move the needle