NC-CPA down 28%. Ad spend doubled.
A premium dog food brand was running English ads with Dutch subtitles and wondering why CAC wouldn’t come down. We went native Dutch, cracked the subscription objection, and built the creative volume to scale.
Creative that moves the metrics that matter
NC-CPA reduction
Ad spend doubled
Months as a partner
Creative strategy built around objections, education, and brand trust
The Dutch market for premium dog food sat more in the solution-aware stage. Consumers knew their problem but needed convincing on why Pure Pet Food was the answer. We built a creative strategy around the main objections: price, convenience, and storage. Every concept addressed these head-on while educating the consumer on the product's features and unique value propositions. At the same time, we used behind-the-scenes content of how the food is actually produced to show the authenticity behind the brand. Education and trust, built into every ad.
What is the difference?
Before
Pure Pet Food was expanding into the Dutch market but struggling to get CAC to a healthy place. The creative wasn't built around the specific objections of the Dutch consumer, and the brand's authenticity and product quality weren't coming through in the ads. Without a clear understanding of where the market sat in terms of awareness, the creative wasn't doing the heavy lifting it needed to unlock this market.
After
We identified that the Dutch market sat in the solution-aware stage and built the creative strategy around that. The main consumer objections were price, convenience, and storage. We addressed each of these directly in the creative while educating on the product's features and unique value propositions. We mapped distinct personas and micro personas to drive better efficiency, and used behind-the-scenes content of how the food is produced to build authenticity and trust. The result: NC-CPA down 28% and ad spend doubled."
What founders say
What it’s like when your agency actually understands your business.
“The talented people from Adfluent helped us massively to expand our product to the Dutch market. Their creatives have been a big contributor to our growth, and we’ve been working together for over a year now.”
See how we’ve helped brands scale
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