From €10k to €181k/mo in ad spend. ROAS up 28%.
A German supplement brand had bounced off the UK market repeatedly. We built a UK-specific strategy from scratch and turned a market they’d written off into their fastest-growing region.

Creative that moves the metrics that matter
Growth in ad spend
ROAS improvement
Concepts launched per month
High velocity testing to find the angle that scaled
We focused on speed to launch, starting with statics and AI creative to get volume into the account fast and start learning. From there, we layered in UGC creators to build authenticity and trust. The breakthrough came from identifying the main objection to GLP-1 products: injections. Steiger's GLP-1 is a capsule, and that angle became the foundation of our highest-spending creative. It addressed the objection head-on and gave us a clear differentiator in a crowded category.
What is the difference?
Before
Steiger Naturals was a large German supplement brand, strong in their home market, but the UK wouldn't budge. They'd taken several runs at it and bounced off every time. The creative wasn't built for the UK consumer, and there was no system in place to test fast enough to find what worked.
After
We prioritized speed to launch, getting statics and AI creative into the account fast to start learning. From there we layered in UGC to build trust. The breakthrough was identifying the main objection to GLP-1: injections. Steiger's product is a capsule, and that angle carried most of the spend. We mapped the UK buyer, tested at volume, and scaled winners the moment they proved out. The result: ad spend from €10k to €181k per month, ROAS up 28%, and a market they'd written off now driving meaningful revenue.
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